OTA Insight Buys Kriya as Hotel Owners Seek Data Analytics
Skift Take
This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.
OTA Insight, a London-based startup that helps hotels track rivals’ rates, said on Wednesday it's had acquired Dallas-based Kriya RevGen, which gathers business intelligence across multiple properties.
The companies didn’t disclose the merger terms but said they had already closed the deal within regulatory rules.
"Kriya is a fast-growth software company that supports hotel chains and management companies," said Sean Fitzpatrick, CEO of OTA Insight. "It consolidates reservation and related data across portfolios for decisionmaking."
OTA Insight received $80 million in backing from private equity firm Spectrum late last year with an objective of doing targeted, tuck-in
