U.S. Road Trips Still a Go With Higher Gas Prices But Here's What Changes
Skift Take
Rural destinations that have benefitted from long-haul road trippers will want to prepare for the impact of higher gas prices on consumer behavior, on the cusp of busy spring and summer seasons.
The huge demand for backyard leisure is set to continue in the U.S., as more Americans embrace the endemic phase of Covid and hit the road for spring break and summer vacations. But it's now becoming clear that rising gas prices driven by the Russia-Ukraine war will have an effect on road trippers — and if ongoing, they could potentially dampen the overall record pace of U.S. travel recovery.
Almost 60 percent of American travelers say that the current increased cost of gas will impact their decision to travel over the next six months. Of those, nearly one-third of respondents predict the impact for them will be great. That’s according to the latest Covid and
