Online Travel Agencies to Tap Ticketmaster to Sell Live Events
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Within a few months, online resellers such as Viator and GetYourGuide will offer U.S. concerts and sports at scale. Cross-selling will be a catchy melody in 2022.
U.S. ticketing giant Ticketmaster has cut a deal with activities tech vendor Redeam to distribute live event tickets to travel resellers.
"We're actively working with initial data clients to try to roll out in given markets," said Dan Armstrong, Ticketmaster executive vice president of distributed commerce. "We've already done some rollouts in Las Vegas, and we expect to be expanding to many more clients in the U.S. as well as internationally throughout 2022."
Ticketmaster — a subsidiary
