Milan Tourism Campaign Amid Omicron Could Be Smartly Timed
Skift Take
Pandemic ups and downs aside, a destination must stay top of mind with travelers. For Milan, repositioning the city's image means finding creative ways to hit the right note of cheer until a recovery is here to stay.
Christmas is around the corner, though it may feel more reminiscent of the gloom of 2020 for the tourism industry with Omicron’s ongoing lockdowns and a fresh mounting maze of restrictions.
But a new destination campaign from Milan serves as a reminder that for global tourism's rebound post-pandemic, it’s more about the long game than immediate gains when it comes to repositioning in a competitive manner.
The new “Milano: It Changes More Than Just Your Look” campaign by Yes Milano, the city’s convention bureau, created by Wunderman Thompson and produced by Mo
