Selina Moves Beyond Co-Living to Help Companies Hire New Remote Talent


Skift Take

Why is a hospitality brand entering the recruitment market? The answer lies in its co-living division, because not everyone’s there just to party.

As the war for talent heats up, companies struggling to recruit could do well to consider tapping into co-living communities.

That’s according to Mark Biery, who heads up Selina's Co-Live remote work program. More than 3,000 people have spent at least one month in this program since August 2020, paying from $450 a month, while it currently has 450 members on site today.

Biery said Selina had been on track to expand regardless of its recently announced plan to go public by merging with BOA Acquisition Corp in a $1.2 billion deal. “I say this because we run a co-living program in a pandemic. Those two things don’t usually align when you say it aloud,” he said.

Co-living, which in Selina’s case means guests share kitchen, lounge and work spaces — and not necessarily a room — has long been tipped a trend in the making. Coronavirus looks like it will accelerate co-living further, due to more people embracing remote work, and wanting to keep the costs down, with the unintended consequence or creating roving talent pools.

Biery claimed Selina Co-Live members, who book blocks of 30 nights, now include employees from the likes of like Amazon, Google, Facebook and Salesforce, as well as day traders. ”We have people with high-intensity jobs in our program. There are lawyers doing depositions in our phone booths,” he said.

As a result, Selina is developing a new online platform for members. “Business, entrepreneurship and technology are huge, and high up there in terms of personal interest,” said Liora Nuchowicz, Co