SiteMinder Grabs Unicorn Status in Australia IPO
Skift Take
This was a great day for unheralded channel managers and digital marketing startups toiling in the backwaters of hotel distribution. If SiteMinder can achieve unicorn status, perhaps through a SPAC, an IPO or more hard work, keep at it and you can too.
Chalk one up for the behind-the-scenes channel managers and hotel distribution: Sydney-based SiteMinder achieved unicorn status in an initial public offering in Australia, and had a market cap of around $1.4 billion (AU $1.88 billon) at the close of trading Monday.
Founded in 2006 by Mike Ford and Mike Rogers, SiteMinder debuted November 8 on the Australian Secu
