The Latest Hotel Perk? Renting Electric Fun Utility Vehicles as Upsells
Skift Take
Years ago, leisure travelers typically rented cars at the airport. But many now hail rides to hotels instead. That behavior shift gives properties a chance to rent out electric vehicles.
Sometimes a promotional stunt speaks to larger trends that are worth noting. That's the case with a new offering from Graduate Hotels. This is a story about how creative upselling can help a brand appeal to niche traveler segments. But it's also about how to take advantage of shifting customer behavior.
Here's the gimmick: Graduate, a set of 32 university-themed hotels in the U.S. and U.K. — has begun renting electric FUVs, or "fun utility vehicles," at its property in Eugene, Oregon.
Guests will be able to reserve one of three FUVs from a tablet at the front desk, said Jason Williams, general manager of the Graduate Eugene. The manufacturer provides and services the vehicle in a revenue share deal. The property sets the rental rate, currently $100 a day or $16 an hour.
Guests can use one to drive to the University
