43 Million Americans Expected to Hit the Road This July 4 Holiday, Surpassing 2019


Highway along cliff overlooking water

Skift Take

The global pandemic lockdown has awakened a new hunger for traveling. Despite the uncertainty of a new variant of coronavirus, the U.S. is seeing an increase in road trips that are good for the economy. But is it good for the environment?
After more than a year of lockdowns and traveling restrictions, 43 million people are expected to be hitting the road this July 4th weekend, surpassing Memorial Day travel this year and pre-Covid-19 levels of 2019. The prediction comes from Arrivalist, the travel industry's location intelligence platform  tracking consumer road trips via its Daily Travel Index. [caption id="attachment_432976" align="aligncenter" width="600"] Arrivalist's July 4th, 2021 projections. Photo courtesy of Arrivalist.[/caption] Arrivalist predic