When an Iconic 20-Year Online Travel Veteran Leaves the Booking Board

Online Travel This Week No ticker-tape parades will be thrown when he leaves the board of directors June 3, but Jeffery Boyd had a spectacular run as CEO of Priceline.com and then the renamed Booking Holdings for more than 10 years, and nearly two decades as a board member, including seven as its chair. The reference to a ticker tape parade was intentional because Boyd's Priceline acquired what became Booking.com in 2005. Skift found, as part of our 2018 oral history of the Booking.com acquisition, that deal turned out to be among the five greatest deals in internet history in terms of value creation. Booking Holdings was trading Wednesday at $2,361 per share and had a $96.7 billion market cap. But Priceline.com, wracked by customer service issues of its own making, regulatory woes, the dot-com bubble, and 9/11 almost didn't survive to get to a couple of acquisitions — Active Hotels in 2004 and Bookings B.V. the next year — that unseated Travelocity and Expedia as online travel front-runners, and reverberated throughout the years.. Boyd stopped by Ski