Wyndham Stretches Globally for Branding Deals
Skift Take
Wyndham is hungry for new franchise agreements with independent hotel owners. The only roadblock? So is every other major hotel company.
If you own an independent hotel anywhere in the world, it’s likely just a matter of time before a Wyndham Hotels & Resorts staffer calls you to chat about the benefits of taking on a brand affiliation.
Leaders of Parsippany, New Jersey-based Wyndham are among the most vocal in the hotel industry about their growth plans during the pandemic. They want to convince owners of existing hotels to take on one of their brand flags like LaQuinta or Days Inn, a deal known as a conversion. These talks are going in Wyndham’s favor, as conversions were up 60 percent in the second half of 2020, the company reported Thursday.
It’s now time to take those conversion talks on an international roadshow.
“If we look after the financial crisis, conversions grew to
