The Biggest Challenge to Online Travel's Recovery in 2021
Skift Take
The bean counters, meaning the financial experts, at all of the major online travel companies have their work cut out for them as they monitor and try to predict the shape and timing of any potential travel recovery. These companies need to be nimble, and hoard their cash.
The biggest challenge for the online travel sector in 2021 is the shape of the travel recovery, and the myriad issues that flow from whatever scenario takes hold.
Whether a travel recovery gets under way in second half of 2021 after a significant number of people got vaccinated, assuming the shots are as effective as advertised, or there are further setbacks and delays in a potential rebound will affect the liquidity of all the major online travel companies.
Having chopped expenses and products, laid off staff, and taken various steps to attract new funding or debt financing, the question looms whether online travel companies have enough cash to get them to the other side of the pandemic, or whether they would have to make deeper cuts or seek
