How Hilton Built a 1 Million-Room Portfolio
Skift Take
Hilton’s growth milestone shows M&A isn’t the only way to be a major player. Here's why big deals matter less at the hotel giant.
The global hotel industry continues to expand its footprint, even in the worst year on record for travel demand.
Hilton’s pace of construction and development put the company over one million rooms in its global portfolio sometime during the fourth quarter, the company announced Tuesday. The growth stems from construction activity well underway before the pandemic began earlier this year.
But Hilton’s growth milestone stands out for being accomplished through building out its own brands rather than via mergers and acquisitions like some of its competitors.
"(Last year) was such a momentous year for Hilton, with us seeing continued net unit growth and of course celebrating our 10
