Video: Interview With AirAsia.com CEO Karen Chan at Skift Forum Asia
Skift Take
Skeptics are nothing new for AirAsia. So when it announced it was going to become more than just an airline but a superapp, executives ignored the critics. Karen Chan makes her case on why this strategy makes perfect sense.
AirAsia.com CEO Karen Chan talks about the transformation from an airline to a digital lifestyle company, including selling zucchini and other duty-free home deliveries in a discussion with Executive Editor Dennis Schaal during Skift Forum Asia. How can this possibly succeed? Chan chose to quote her personal trainer: "Every winner starts as a beginner." Please read a related writeup here.
Watch the video of discussion in its entirety, below.
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