Skift Forum Asia Video: The Future of Wellbeing in Travel
Sponsored By

Skift Take
In this video conversation from Skift Forum Asia, we hear from Fred Taso, Founder of the Octavie Institute about the future of wellness, embracing collaboration, and cultivating the right mindset to lead and thrive in the decade ahead.
This sponsored content was created in collaboration with a Skift partner.
In this video:
- The shift from wellness to wellbeing: How do the terms differ and what impact will this evolution have on the travel industry? How will it change the way we lead and operate in the decade ahead?
- Everything is converging: With the shift to remote work, the lines between our business and personal lives are blurring more than ever. This is resulting in new behaviors, values, and mindsets from consumers and industry leaders alike; and
- Learning to collaborate: Businesses will embrace collaboration rather than competition in Asia and abroad. There will be friction at first, but soon collaboration will be viewed as essential for progress and will become intuitive over time.
In this video conversation from Skift Forum Asia, we hear from Fred Tsao, Founder of the Octave Institute, about the evolution of wellness to wellbeing, how remote work has changed traveler behavior, and how industry leaders can cultivate the mindset needed to create a more collaborative and sustainable future.
For further insight on this topic, be sure to download Skift x Octave Institute’s report on the State of Global Wellness Travel.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored Airlines
Stripping Business Class Bare: The Rise and Risks of No-Frills Premium Travel
The 'unbundling' of airfares has spread into business class at premium carriers like Qatar Airways, KLM, and now Etihad — with the trend showing no signs of slowing down.
Short-Term Rentals
SCOOP: Airbnb Co-Founder Joe Gebbia Is Stepping Down From Airbnb.org
Joe Gebbia's participation in Airbnb.org became untenable.
Tourism
Is Travel Resilient Enough to Withstand U.S. Policy Shifts?
The global Skift Travel Health Index: February 2025 stands at 99, already indicating a 1% dip in travel performance in February 2025.
Podcasts
Borders, Bans, and Bookings: Navigating U.S. Travel Right Now – Skift Travel Podcast
A possible economic downturn and government policies could have a major impact on the travel, which we discuss in this episode of the Skift Travel Podcast.