The Travel Rebound's Stalled Summer: New Skift Recovery Index Insights
Skift Take
August is normally a bumper month for destinations in the northern hemisphere. The fact that the Skift Recovery Index remained flat indicates that seasonality is still in play even today, and that travel volumes have indeed increased over the past month, but we can’t yet speak of a full recovery.
August. Normally a summer bumper month; this year far from it. The Skift Recovery Index has stalled at 43 over the past month, against a baseline of 100 for 2019 performance during the same weeks.
This is not to say that travel volumes and bookings have not grown. As the recovery index tracks the current performance against that of the same time last year, seasonality is taken into account, and a flat performance in the index means a growth in travel volumes like any other August for destinations in the northern hemisphere, including the U.S. and European markets. We can see this in many of the sources that are incorporated in the index.
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