See How the Tourism Rebound Is All But Stalled: Skift Recovery Index
Skift Take
To find the paths out of this crisis, more and better data really is key. We have added more data points to better track the travel industry’s recovery, but it's not particularly good news.
Recovery seems to have all but stalled, according to the latest update of the Skift Recovery Index. The global score stands at 36, which means that travel performance is currently at 36 percent compared to the same time last year.
The main reason for this is the decline and stagnation of performance in China and the U.S., respectively. Both countries have struggled with new and continuing coronavirus outbreaks and restrictions.
That said, China, U.S., and also Germany, are outpacing the rest of the world in terms of recovery. They clearly have a larger traveler base to tap into, but it is interesting to see if there are specific areas or travel verticals where we see these countries moving ahead of their counterparts.
The index shows some interesting differences in performance within ea
