A Choice Hotels Partnership With Colleges Could Lift It Out of Survival Mode
Skift Take
Partnering with colleges and universities to turn hotel rooms into temporary student housing is a viable short-term revenue stream for Choice Hotels, but it still won't be enough to snap the company back to 2019 performance levels anytime soon.
Executives at Choice Hotels are evaluating taking on a new kind of hotel guest later this year to help struggling hotel operators move from months of record-low occupancies.
The coronavirus pandemic continues to take a greater toll on the global travel industry than what analysts anticipated at the initial outbreak. One possible alternative revenue stream during these lean times for Choice Hotels is striking deals with colleges and universities to house students returning to campus this fall amid social distancing guidelines.
“We are actually in active discussions across the country on multiple hotels for multiple universities and colleges,” Choice Hotels Chief Commercial Officer Robert McDowell said. “We’re looking at activ
