Understanding the Impact to the Virus-Hit Hotel Industry: New Skift Research

These are tough times. Hit hard by the rapid spread of the coronavirus, the hotel industry is on its knees, while at the same time stepping up to offer its services and help defeat this pandemic. The industry is truly at the epicenter of the coronavirus crisis.

Recovery will arrive, but when and in what shape is wholly uncertain. Understanding the current situation, and what a recovery might look like, will allow the industry to prepare for when that day comes. Our latest research report, The Impact of COVID-19 on the Hotel Industry, will help to do just that.

This report attempts to provide some clarity by offering a single narrative through the million voices and disparate snippets of data that are available. We follow the timeline of the coronavirus spread as a guide through these discussions, focusing on China, Italy, Spain, and the U.S. to see what has happened so far, and what is to come. We provide insights into the possible recovery, and some thoughts around the impact this pandemic is having on the hotel tech vendor landscape.

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What You’ll Learn From This Report

• How the coronavirus has spread around the world, and how this has impacted hotel performance.
• Key performance indicators of hotels in hard hit countries including China, Italy, Spain, and the U.S.
• A discussion on what the road ahead looks like for the hotel industry.
• The impact this crisis is having on the hotel tech vendor landscape.

Subscribe to Skift Research ReportsThis is the latest in a series of monthly reports, data sheets, and analyst calls aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report à la carte at a higher price.