Understanding the Impact to the Virus-Hit Hotel Industry: New Skift Research


Skift Take

There is no doubt that these are some of the toughest times for the hotel industry. Hit hard by the Covid-19 pandemic, the industry is on its knees. Recovery will come, but when, and in what shape, is wholly uncertain. Understanding the current situation, and what a recovery might look like, will help the industry to prepare for when that day comes.
These are tough times. Hit hard by the rapid spread of the coronavirus, the hotel industry is on its knees, while at the same time stepping up to offer its services and help defeat this pandemic. The industry is truly at the epicenter of the coronavirus crisis. Recovery will arrive, but when and in what shape is wholly uncertain. Understanding the current situation, and what a recovery might look like, will allow the industry to prep