An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis
Skift Take
They say in every crisis there's opportunity. Event tech company OccassionGenius has found an unexpected way for travel companies to leverage its tech during the global shutdown.
Few travel companies are faring well in these crisis times. But while carrying on marketing efforts as normal is out of the question, going totally dark is also somewhat of a liability. When travel begins to recover, how does a brand ensure its customers will think of it first?
Event discovery technology company OccasionGenius has unexpectedly found itself helping some travel companies face that challenge in a data-informed and tonally appropriate way.
Before the crisis, the B2B startup was primarily focused on helping brands leverage the power of large events. The company's patent-pending technology — called the Event Genome — creates a sophisticated inventory of events and festivals, cataloging everything from the basic logistical information to the demographic appeal. Travel companies
