Are Singapore's Tourism Players Creating a Model for a Post-Virus World?
Skift Take
There’s no fixed playbook in responding to an unprecedented global health crisis like coronavirus, but Singapore is a good one to watch when it comes to crisis management and tourism recovery.
Singapore is already laying out plans for tourism recovery following the coronavirus, even if the country remains mired in a deepening crisis that threatens to tip the country into recession this year.
The Singapore Tourism Board this week revealed more details on the Tourism Recovery Action Task Force, a public-private cooperation group set up to develop and implement strategies to aid the tourism industry and position the country for recovery.
In a showing of broad support from the local tourism, hospitality, business events, and retail sectors, the task force enlists leaders from industry bodies from the national marketing organization itself as well as the Singapore Hotel Association, Changi Airport Group, Resorts World Sentosa and National Association of Travel Agents Singapore, among others.
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The joint task force will prioritize work on the four areas of restoring confidence and providing assurance to Singaporeans and foreign visitors; rallying stakeholders in their sectors to participate in and support recovery efforts; building the tourism sector’s cap