Accor Accelerates Luxury Growth to Stay Ahead of the Pack

Accor over the last few years has transformed itself from a traditional hotel business into a comprehensive travel and hospitality company. Not only has it added new brands to its roster including Fairmont, Raffles, and Swissôtel in the luxury space, but it has also bought or invested in a range of companies from different sectors, including alternative accommodations providers and concierge services. Although this growth has meant expanded horizons, Accor is still a French company, and Europe remains key to its overall success. The company last Wednesday announced the expansion of the upscale Mondrian brand to Europe with properties in Bordeaux and Cannes this year. The brand will also enter the Asia-Pacific market for the first time with a project in Seoul, with seven more Mondrian hotels slated for 2020, signaling Accor's drive to d