Skift Take

This year's wave season isn't business as usual for travel advisors. Cruisers are showing a preference for remote destinations, and they are tracking cruise lines' sustainability records like never before.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

For many travel advisors, January through March is not just winter, it’s wave season. It’s a frenetic time when cruise lines roll out tempting early-booking incentives — everything from fare discounts to free Wi-Fi and spa treatments — in order to fill staterooms for the upcoming year.

While wave season is no less busy for travel agencies this year, in some ways it’s not business as usual. Travel advisors are reporting that more cruisers, whether experienced or first-timers, are looking at remote, less-visited destinations. They also want more immersive experiences in port. Some are also asking more questions about cruise lines’ records on sustainability and making choices based on what they find.

Other trends point to surging demand for premium suites as well as accommodations geared for families or solo travelers. Travel advisors are telling clients that not only is booking during wave season best for value, it’s crucial for securing what they want on board.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.


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Tags: airlines, cruise, cruises, hotels, online, tourism, travel advisor innovation report

Photo credit: Hurtigruten Cruises' MS Fram in Cozumel Harbor, Mexico. Cruisers are choosing off-the-beaten-path destinations. Dietmar Denger / Hurtigruten Cruises

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