Will Concierge Fashion Services Shape Luxury Travel?
Skift Take
Luxury travel, fashion concierge services have started taking off, and different companies are vying to grab the top spot. Right now it seems the front-runner is Rent the Runway, but more niche brands could find traction too.
When Rent the Runway first launched, it seemed like the perfect solution to the conundrum of what to wear to a black-tie wedding. Because, let’s be honest, you’re only going to wear that extravagant dress once.
Now the service has, logically, expanded into travel, partnering with W Hotels in cities like Hollywood, South Beach, and Aspen with the promise of making packing easier — and lighter — for the luxury traveler. The services could even offer wellness side benefits, such as alleviating stress over what to wear to that big work event.
With borrowing on the rise, thanks in part to eco-conscious customers concerned about the harmful effects of fast fashion, we explore how more concierge fashion services like Trvl Porter have sprouted up
