How Thomas Cook's European Businesses Are Now Divvied Up Among Rivals


Thomas Cook travel agency

Skift Take

Thomas Cook collected its fair share of brands over the years. Now rivals are picking over what remains of the group.
When an empire falls there are always others around to pick up the pieces. Thomas Cook’s collapse in September offered an opportunity for rival companies to get their hands on assets accumulated over the years. Thomas Cook Group might be no more, but the brands it collected over its many years in business are finding new homes as travel companies across Europe and further afield jostle for position. Here’s a rundown of everything acquired so far. Thomas Cook (brand name) Even after a reputation-tarnishing financial collapse, the name Thomas Cook still carries some value. China’s Fosun Tourism Group, a shareholder in Thomas Cook and the main protagonist in its failed rescue bid, decided to spend $14.4 million (£11 million) on buying the main brand as well as hotel brands Casa Cook and Cook’s Club. The outlay is a lot less than Fosun would have had to spend to keep the company afloat and it means that it gets to keep the brands in its Foliday ecosystem. “Following the acquisition, the group will focus on business expansion, using the newly acquired Thomas Cook brands to create synergies with the existing businesses of the group,” said Qian Jiannong, chairman of Fosun Tourism Group. But it seems that Fosun won’t have it all its own way. Thomas Cook India, which was owned and operated independently of the wider Thomas Cook Gro