Behind Airbnb's Complicated Campaign to Win Trust
Skift Take
In the wake of recent bad publicity and plans to go public in 2020, Airbnb has no choice but to take concerns among users and neighbors seriously. Its recent steps are a good start, but shouldn't these have been a part of the strategy to begin with?
Local communities have long been wary of Airbnb's presence in their neighborhoods, but the company said it's serious about earning the trust of all them — and all parties in an Airbnb experience.
Recent coverage of tragic events at Airbnb rentals have put a negative spotlight on the rules — or lack of them — with Airbnb rentals. But a tipping point may have been reached after five people were killed at a Halloween party in a California Airbnb rental in October
