UK's Wild Frontiers Buys U.S. Adventure Operator Myths & Mountains as Asia Demand Rises
Skift Take
In the post-experiences world, one sector that will keep thriving is niche adventure tour operators that really know what they are talking about. They take clients backstage to explore exotic places and leave little footprint — but deposit lots of dollars in local communities.
British adventure travel company Wild Frontiers has acquired U.S.-based Myths and Mountains, a firm that specializes in off-the-beaten in Asia and Southeast Asia.
Wild Frontiers said it is on a growth strategy by partnering with “like-minded” operators. The acquisition of Nevada-based Myths and Mountains is its second in the U.S. after buying California-based Journeys Within in December 2017, another operator that also focuses on Southeast Asia and one that gave it entry into the U.S. market. Journeys Within, formed in 2003, is led by Andrea Ross and April Cole.
Myths and Mountains was founded 33 years ago by Antonia (Toni) Neubauer, a specialist for culture and adventure travel in Asian destinations such as Bhutan, India, Nepal and Myanmar.
Wild Frontiers’ expansion comes as interest for Southeast Asia and for custom made tours among adventure travelers grows, according to the Adventure
