EasyJet Seizes on Thomas Cook's Demise With New Packaged Vacation Offerings
Skift Take
With Thomas Cook departing the scene, now seems an opportune moment for EasyJet to leap headlong into the package holiday market.
Sure, the airline has dabbled in the past, but its new offering promises to be more "modern, relevant, and flexible".
Part of its desire to get deeper into the market likely stems from its CEO Johan Lundgren, who took over in December 2017 from Carolyn McCall, following 12 years spent working at European travel giant TUI.
But Thomas Cook's demise shows how difficult the market can be. Yes, part of this came down to the firm's mismanagement and sky-high debt levels, but it also suffered due to events outside its control such as terrorism in some of its key destinations as well as hot summers in Northern Europe.
Unsurprisingly, Lundgren thought EasyJet would strike the right balance.
"We fly to more leisure destinations than any other airlines. We fly more weekend flying than any other
