Greenwashing Goes On in Asia's Massive Hotel Development
Skift Take
Asia leads the global hotel pipeline and many more luxury hotels and wellness resorts will be opening in its fragile environments. Low-impact advocates are trying to lead by example, but they're too small and too few to effect a sea change.
A lot of new hotels are opening in Asia-Pacific. Hotel data company STR’s research shows 2,109 projects representing 470,650 rooms were being built as of July, a 27 percent increase over July 2018. Many of the new properties are in the upscale segments.
Asian countries with the largest pipelines are Indonesia, India, Japan, Thailand, and Malaysia, in that order, according to another report by Lodging Econometrics.
Whichever report you turn to, it's clear Asia leads the global hotel pipeline, and international chains dominate that growth.
Many projects are also opening in remote or fragile areas. Ever-demanding guests seeking fulfillment in unique stays is a trend that fits like a glove with luxury and wellness. But as the article below by our Singapore contributor Yixin Ng
