Fosun Swoops on Thomas Cook Brand Names
Skift Take
Given Fosun's desire to help keep Thomas Cook afloat, the news shouldn't come as a surprise, especially since the Chinese company's Foliday ecosystem features the storied brand name.
China's Fosun Tourism Group, which was aiming to spend $582 million (£450 million) rescuing Thomas Cook before its demise, has snapped up the bankrupt travel company's brand for just $14 million (£11 million).
The deal with the company's liquidators will also see Fosun pick up the hotel brands Casa Cook and Cook’s Club, including associated assets such as trademarks and domain names,
