Omio Buys Rival Rome2Rio in Mashup of Door-to-Door Booking Sites
Skift Take
If search for travel looking for door-to door trip options was a massive potential market, then Expedia, Booking Holdings, Ctrip, or Google would have already snapped up these companies, which have been laboring around that premise for years. This stuff is hard to execute, as the relatively modest exit seems to show.
Rome2Rio, which was supposed to be part of the next big thing in trip planning and travel booking, appears to have made a relatively soft landing — one source called it a "fire sale" — into the waiting clutches of its Berlin-based rival, Omio.
The Melbourne, Australia-based Rome2Rio, which has loaded up on travel industry innovation awards since its founding nearly a decade ago, specializes in so-called multi-model travel, taking users from their homes or businesses via cars, trains, planes, ferries, and buses to their
