Thomas Cook's Nordic Business Gets New Owners
Skift Take
Even though Thomas Cook Group is no longer around, parts of the company live on. The Nordic business was pretty profitable, crucially has strong local brands, and isn't weighed down by an extensive store network. It's easy to see how it can be a success in the future.
Thomas Cook's northern European tour operators and its regional airline are getting new owners following the announcement of a takeover by the parent company of Nordic Choice Hotels and two private equity firms.
The Ving Group, as it is known, includes country-specific tour operators Ving, Spies, Tjäreborg as well as Thomas Cook Airlines Scandinavia. Its management team have been looking for new financial backing ever since parent company Thomas Cook Group went into liquidation last month.
Businessman Petter Stordalen's Strawberry Group, which owns Nor
