Defining a New Era of Wellness Tourism: Latest Skift Research
Skift Take
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
Wellness is one of the biggest trends in the travel industry today. Even though it has gained new found attention, wellness has long been a key motivator for travel and an important part of the travel experience. Today, however, wellness travel is manifesting in new and different ways than it has in the past, driven by the demands of increasingly well-being minded travelers.
In Skift Research’s latest report, Defining the New Era of Wellness Tourism: Trends and Best Practi
