Google Elevates Vacation Rentals With Hotel-Like Treatment in Search
Skift Take
Google is following its hotel playbook in giving its own vacation rental and apartments business preferential treatment in Google search. As antitrust regulators take a look at Google's practices, and if travel is part of the review, this twist will be high on the agenda.
Google took the next step in its own vacation rental and apartments business, giving it special treatment with a four-pack display of rates, photos, reviews, and a map within Google search — and placement above other travel companies' organic results.
With the alternative accommodations sector one of the fastest-growing segments in travel around the world, Google's move is an assertion that it will be a major force.
Previously, listings looked like any other results in Google search or they were tucked into hotel search within Google's new one-stop shopping platform, Google Trips.
However, now In Google search on desktop and mobile, if you search for vacation rentals in Chicago, Singapore, Mexico City, or London, for example, the keywords will trigger fou
