Hyatt Taps Danny Meyer to Help With Food and Beverage for New Brand Caption


Skift Take

Most hotel operators will say that food and beverage can be a money loser for brands, but offering some version of it remains an essential part of the guest experience. Hyatt just stepped up its game.
Hyatt is introducing a new lifestyle brand, Caption, aimed at attracting business travelers through the use of communal meeting spaces and refined food and beverage options inspired by restaurateur Danny Meyer. Hyatt, which is known for its work in the wellness space through its brands such as Miraval and the World of Hyatt loyalty program, described Caption's F&B offerings as a “vibrant mash-up between café, market, and bar.”  Meyer and his Union Square Hospitality Grou