Marriott Continues to Bang the Bonvoy Drum Ahead of Planned Brand Expansion
Skift Take
Can a loyalty program outlast the ups and downs of economic uncertainty in key markets? That's what Marriott is banking on by making sure Bonvoy offers everything customers want.
Marriott International's aggressive portfolio growth strategy is fueled by company ambitions to make its Bonvoy loyalty program as complete as it can be.
Speaking at the 2019 Skift Global Forum in New York City Thursday, Marriott Chief Financial Officer Leeny Oberg referred to Bonvoy as the perfect antidote to lure customers into existing and pending Marriott properties, even as both its largest market of the U.S. and its fastest growing market, China, face economic uncertainty.
“It’s about how well we pull the customer in so that they choose our brands as opposed to others,” said
