Accor Launches New Economy Brand Greet
Skift Take
Greet's nonstandardized approach will help it separate itself from other hotels in the economy segment, but individuality comes at a cost and may mean the rollout takes a little longer than equivalent cookie-cutter brands.
Accor wants to open 300 new Greet hotels across Europe by 2030 as part of an attempt to reenergize the economy segment.
News of the new brand leaked out earlier this year with a story in French newspaper Le Figaro. Since then Accor has opened one hotel, in the Burgundy region of France and has plans for others in cities like Paris and Rennes. The first Greet — styled as greet — outside of France will be in Darmstadt, Germany.
Hotel owners will have considerable flexibility
