Asia Is the Fastest Growing Region for Events
Skift Take
Some of the bigger destinations on the list are obvious, but there is a lot of movement among smaller, less high-profile cities. In many ways, this movement comes down to what investments a destination makes into infrastructure and experiences.
An increasing number of locations in Asia have secured a place on Cvent's 2019 list of top destinations for events and meetings, collected from booking activity in the 11,000 cities available on the company's sourcing sites.
Cvent releases the list yearly, and although many of the major events cities worldwide remained unchanged from last year, a handful of new destinations from around the globe made it onto the list for the first time. The majority of these were in Asia, where there has been the most growth in terms of online booking activity, according to the company.
"We're seeing increased growth in the use of online tools to book, and this isn't just with Cvent but across platforms, via search engines and online reviews," said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. "In certain regions, this move online is not as far along as it is in North America or parts of Europe. But it's coming. We're seeing a lot of growth out of Singapore and other parts of Asia."
In fact, th
