Skift Take

This week in aviation, Delta's investment in its loyalty program leads to happy customers and better business. Plus, we make a tough choice as to what we believe it the most exciting region for airlines so far this year. Check out the story to read where it is and why.

Airline News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation.

For all of our weekend roundups, go here.

How Delta’s Loyalty Offering Is Improving Its Direct Booking Business: Another strong quarter for Delta. Investing to create more customer loyalty is paying off. What a concept. Doing what it takes to keep people keep coming back.

Delta’s Economy Upgrades Put Product Over Loyalty: It used to be that hardcore loyalty nerds would avoid Delta’s SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.

Thomas Cook Plans $940 Million Rescue With Fosun as Breakup Looms: The news isn’t great for shareholders, but it does offer some encouragement to employees and anyone who has booked a flight or holiday this summer.

The Most Fascinating Part of the World for Airlines So Far This Year: It’s never dull in the airline industry, and the first half of 2019 has been no exception. We were hard-pressed to single out the most interesting region. But the industry in Europe had the wildest ride in the first half, with high-profile bankruptcies, a few strikes, impending acquisitions, changing business models, and the perennial Alitalia saga.

Norwegian Air’s Long-Serving CEO Departs as Airline Pushes for Higher Profits: After 17 years, Bjorn Kjos is out as CEO. He is staying on as an advisor and still retains a minority stake, but does his departure make a sale more likely?

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Tags: Travel Trends, trends roundups

Photo credit: A Delta plane is shown at Manchester Airport in England. Riik@mctr / Flickr

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