Meetings Sector Tries to Strike the Right Balance With Mobile Apps
Skift Take
Apps are a great way to provide event attendees with information, but they can easily get overwhelming. When it comes to tech, event organizers need to weigh pluses and minuses between depth and simplicity.
The event planning industry is slowly evolving to catch up to new digital trends and social norms.
The recent PCMA EduCon conference in Los Angeles, hosted by the Professional Convention Management Association (PCMA), provided a good snapshot of what the sector is up to, particularly in terms of data and technology, as well as environmental sustainability, both hot topics for meeting planners at the moment.
Sherrif Karamat, president and CEO of PCMA, and Gregory O’Dell, CEO of Events D.C. and chairman of the PCMA board of directors, sat down with Skift to discuss how emerging technology could enhance events and what meeting planners can do to cut down on waste and give back to local communities.
Mobile applications created specifically for certain events or convention centers have the potential to be a double-edged sword, according to research conducted by the convention management association.
Apps were valuable because of the wealth of information they provided,
