New Accor and Air France-KLM Loyalty Partnership Raises Bar for Targeting Biz Travelers
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Like a similar program now in place between American and Hyatt, the partnership between Accor and Air France-KLM aims to share customers between similar target markets. Unlike its American cousin though, this partnership is open to all loyalty tiers.
French hospitality giant Accor Hotels let on more than a year ago that it was considering a stake in European super carrier Air France-KLM. That transaction never saw the light of day, but a new partnership announced this week is now forming between the two travel giants. Starting this month, loyalty members in each respective program will be given free points for booking and traveling with the partner operator.
Under the scope of the new program, Air France-KLM Flying Blue members will now earn one frequent flyer mile f
