Celebrating 15 Years of Skift Airline Weekly Making an Impact


Skift Take

The airline and media worlds have changed remarkably since Skift Airline Weekly published its first issue in 2004. Here we take a look at how we started and what the future might hold.

Skift Airline Weekly is celebrating its 15th anniversary this month, and we're taking a look through the archives to see how the airline world has changed, and how the newsletter has helped to keep the industry informed along the way. Here, founder and analyst Jay Shabat reflects on how the publication started in 2004 when it was called just Airline Weekly, and how it established itself in the airline media landscape. The first Airline Weekly issue is at the bottom of the post, years before the 2018 purchase of the newsletter by Skift. Current Skift Airline Weekly Editor Madhu Unnikrishnan spoke with Shabat about the newsletter's trajectory and growing influence over the years. An edited version of that conversation follows. Madhu Unnikrishnan: What gave you the idea to launch Airline Weekly, and where we