Skift Tech Forum: Oracle Wants to Reimagine Guest Experience

Skift Take
Oracle Hospitality sells the world's most widely used hotel property management system. But it has ambitions to expand into additional services. Senior executive Laura Calin says her company is upending entrenched processes by rolling out fresh solutions, migrating to faster and smarter platforms, and drafting new commercial models.
Coping with unprecedented volumes of data, hotel companies face challenges with disparate data sets stored across various systems that don't talk well with each other.
Oracle Hospitality, which sells the most used hotel property management system in the world, aims to do more to help address these issues with new tools and commercial models.
Skift chatted in-person with Laura Calin, vice president of strategy and solutions management at Oracle Hospitality, about the company's plans. Note: We've edited this interview for brevity. It's a prelude to Calin's appearance June 27 at the Skift Tech Forum in San Francisco.
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Skift: Has Oracle Hospitality's strategy or direction changed recently?
Laura Calin: Yes. We're looking at expanding our platform. Everyone