Emirates Launches Basic Business Class Fare and 7 Other Aviation Trends This Week
Skift Take
This week in aviation, Emirates leads the way with its new business class pricing strategy, Qantas breaks from the pack by transforming its rewards program, and United responds with caution after a U.S. military drone is shot down in either Iran's airspace or international airspace.
Jet Stream Newsletter
Airline news moves fast. Don’t miss a beat with our weekly airline newsletter. Landing in your inbox on Saturdays.
Emirates Is First Major Airline to Launch Basic Business Class Fare: Emirates has fired the first salvo in the unbundling of business class fares. Now you can buy just the seat, with none of the other trimmings that travelers are used to with top-tier carriers. It’s a pragmatic strategy, one that gives more choice to travelers. The tension will now be maintaining that great luxury brand halo and still letting the premium cabins do the marketing hard yards for the carrier.
Qantas Boldly Over
