Best Western Doubles Down on Boutique Hotels and 7 Other Hospitality Trends This Week
Photo Credit: Sadie, one of two boutique hotel brands Best Western launched in October. Best Western Hotels & Resorts
Skift Take
This week in hospitality, higher room rates make boutique hotels attractive to Best Western, Hyatt strategically builds new relationships with hoteliers worldwide, and Marriott's chief commercial officer discusses the role of Google in driving business.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
Best Western Doubles Down on Boutique Hotels: One could find Best Western’s boutique hotel strategy confusing on price comparisons, but it’s the customer’s choice if they want to pay for the experience.
Hyatt’s Two Roads Hospitality Acquisition Drives Larger Loyalty Play: Hyatt keeps packing on the partnerships to please reward members, which is probably the smart play for the time being. Creating alliances with hoteliers is a fas
