Royal Caribbean's Vision for Data-Driven Cruising Is Almost Here
Skift Take
For all the talk of using bracelets and smartphones to improve the cruise experience, more needs to be done to improve internal processes and make cruising more sustainable.
With global travel in the midst of a digital revolution, the cruise sector has worked to bring the cruise experience into the digital age.
It hasn't been easy, but global cruise lines are finally deploying new technology to a wide swath of their vessels while looking to improve experiences beyond the ships themselves.
"As you, I, and everybody knows, digital transformation is just a bunch of buzzwords," said Jay Schneider, senior vice president of digital for Royal Caribbean Cruises. "But about two and a half years ago, the board made a pretty pivotal decision to really figure it out. Consumers are expecting technology to be ubiquitous throughou
