Rosewood Hotel CEO Demands 'Sense of Place' in Each Property
Skift Take
An ambitious expansion strategy won't stop Rosewood from tailoring each of its 21 planned properties to the cities they're in. CEO Sonia Cheng says localization is a critical differentiator for Rosewood. Cheng talked about bringing a sense of place to each of the Rosewood properties.
With 21 properties in its development pipeline, Rosewood Hotel Group maintains it will bring a “sense of place” and a “bespoke sensibility” to each hotel, CEO Sonia Cheng said at Skift Forum Asia in Singapore on Monday.
The key to maintaining these standards is managing the pipeline to a few hotel openings a year. This gives the company time to ensure each hotel accurately reflects the city it is in and brings that city into the pr
