AirAsia Deputy CEO Confident That Becoming Amazon of Travel Is 'Very Doable'

Skift Take
Lots of companies have plenty of data at their disposal to improve operations and personalize services. Whether AirAsia has the wherewithal to become a much broader e-commerce platform is a very open question.
There was no backtracking from AirAsia in its plan to branch out into selling other airlines on its platform, financial services, and more experiences.
Asked at Skift Forum Asia in Singapore on Monday if becoming the Amazon of travel is overly ambitious, Aireen Omar, AirAsia's deputy CEO, technology and digital said it's "ambitious, but I think it's very doable."