The next generation of affluent young travelers wants something different when they go away. Offering them something they couldn't ordinarily do is part of it, but so is connecting them with like-minded people.
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Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
We've all had that feeling of oneness with those around us, whether it's 100,000 people shouting out the same chorus in unison in a field somewhere or the collective joy of seeing your team score a last-minute goal or touchdown. In a disconnected world, we crave that connection.
It's the same in travel, and it's part of the reason why membership communities have sprung up all over the world, connecting like-minded people and offering them experiences unlike any they would normally be able to get.
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