Alaska Airlines and El Al Team Up on Loyalty
Skift Take
Alaska is launching a loyalty partnership with yet another outlying international air carrier. At this rate, it doesn't need to fully join an airline alliance.
Two black sheep in the airline loyalty game are teaming up to create a new loyalty link between the United States and Israel. On Monday, Seattle-based Alaska Airlines and El Al, the flag carrier of Israel announced a new frequent flyer partnership on top of a current codeshare agreement between the two airlines.
For years, Alaska has resisted entering into a formal airline alliance such as Oneworld or Star, instead choosing to partner with carriers on an ad-hoc basis. Right now, it's possible to earn Alaska miles across a
