Skift Forum Asia: Booking's Marsha Ma on How to Succeed in China
Skift Take
What are some of the real learnings that Booking.com has come away with during its multiyear stint of doing business in China? We'll try to get some nuggets out of Booking's Marsha Ma onstage at Skift Forum Asia.
Booking Holdings has been fairly agnostic and opportunistic about its investments in China, taking minority stakes in rivals Ctrip and Meituan, for example, and entering into technology partnerships with competitors Alibaba and Tencent.
Marsha Ma, Booking.com vice president and managing director, China, knows that getting involved with these key players, as well as forging partnerships on the local level, are potentially winning strategies in the country.
"We will keep making efforts in developing and optimizing our own technical skills and products alongside these partnerships with local partners, including creating a more scientific measurement system with Tencent, improving our localized products with AliCloud, etc.," Ma said in an email question-and-answer interview with Skift as a prelude to appearing at the inaugural Skift Forum Asia in Singapore on May 27.
Ma will be on a panel with Yoshiyuki Takano, Rakuten's head of travel, and Greg
